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Apparel • Branding & Identity • Logo Design • Package Design • Print
Originally known as "Big J's Extreme Fitness", a supplement line, I was asked to rebrand the labels. Once I presented some label suggestions and new logo, the idea of rebranding the entire line from the ground up came about. Big J's Extreme Fitness became BIG, a supplement line deeply rooted in the military lifestyle. What makes this brand special is with every unit sold, supplement or apparel, BIG will donate $1 to the Semper Fi Fund.
If you would like to order some products or apparel click the following link: https://bit.ly/2HbW9KN

If you would like to order some products or apparel click the following link: